Greenfield Awarded $99,000 Travel and Tourism Recovery Grant

Mayor Roxann Wedegartner and the Greenfield Community and Economic Development Department are pleased to announce that the City has received a grant of $99,000 from the Massachusetts Office of Travel and Tourism to enhance tourism outreach efforts and promote signature events that draw visitors to the region. The Travel and Tourism Recovery Grant will allow the City to bolster its tourism outreach efforts including:

  • New and enhanced signage on local highways promoting key attractions
  • New signage for the Franklin County Fairgrounds
  • Creation of a #DiscoverGreenfieldMA video series
  • Upgrades to the VisitGreenfieldMA, Franklin County Agricultural Society and Greenfield Business Association websites
  • Digital, broadcast and print advertising

“This grant will enable us to increase exposure for events that define Greenfield as a cultural destination,” said Mayor Wedegartner. “The Green River Festival, Franklin County Fair, Bee Fest, Greenfield Farmers’ Market and many other events draw thousands of people to our community and serve as economic drivers for local businesses.”

“This grant forges a new collaboration among the City, the Franklin County Fairgrounds, the Crossroads Cultural District and the Greenfield Business Association to make great use of limited resources that highlight and celebrate our City,” said Community and Economic Development Director MJ Adams.

Funded through the Tourism Trust Fund, the TTR Grant Program was open to any public, nonprofit agency, 501(c)3, or 501(c)6 that has been in operation in Massachusetts for at least two consecutive years since January 2019, and is in good standing with taxes and licenses/registrations in the Commonwealth.

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