Mayor’s Taskforce on Domestic Violence  Launches Social Norms Campaign 

Survey of Greenfield Residents Available

GREENFIELD, MA – The Mayor of Greenfield’s Task Force on Domestic Violence is launching a social norms campaign. The task force created a short survey to be distributed to Greenfield residents over a 4 month period from June through September.


A social norms marketing campaign is based on the notion that people’s behavior is influenced by their perceptions of what they perceive as “normal” or “typical.” However, oftentimes, we misperceive the typical behaviors or attitudes of our peers. This campaign seeks to survey the community in order to identify common community perceptions about domestic violence. The goal is to understand how Greenfield residents define and respond to domestic abuse and to learn if community members know where to go for help. Survey results will be used to inform common beliefs about domestic violence and will be used as the foundation for future community education and outreach in the City of Greenfield.


Surveys will be located in various locations throughout Greenfield including the Library and City Hall. It can also be accessed electronically at: http://greenfield-ma.gov/survey2019.

Calendar of Events
Sat, Sep 24, 2022, 8:00 am - 6:00 pm
Downtown Greenfield
Sun, Sep 25, 2022, 11:00 am - 3:00 pm
Downtown Greenfield
Tue, Sep 27, 2022, 10:30 am - 11:30 am
2nd Floor Meeting room
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